Norman David Levinson (April 20, 1900 – October 25, 1972) known professionally as Norman Norell, was an American fashion designer famed for his elegant gowns, suits, and tailored silhouettes. His designs for the Traina-Norell and Norell fashion houses became famous for their detailing, simple, timeless designs, and tailored construction. By the mid-twentieth century Norell dominated the American fashion industry and in 1968 he launched his own brand of perfume. The designer Gilbert Adrian was the first American designer to add a perfume line in 1945, with his "Saint" and "Sinner" fragrances.
Born in Noblesville, Indiana, Norell arrived in New York City in 1919, studied fashion illustration and fashion design at Parsons School of Design and Pratt Institute, and began his career designing costumes for silent-film stars. Before partnering with Anthony Traina to form the Traina-Norell fashion house in 1941, Norell spent twelve years with Hattie Carnegie as a designer for her custom-order house. In the 1960s Norell became the sole owner of his own fashion house on Seventh Avenue in Manhattan. Norell amassed numerous private clients, including Hollywood stars and entertainers, wealthy socialites, and the wives of politicians and industrialists. On occasion, Norell created fashion designs for Hollywood films. Norell considered his greatest contribution to fashion was the inclusion of simple, no-neckline dresses.
Norell was the first recipient of the American Fashion Critics' Award, later known as the Coty Award, the first designer inducted into the fashion industry critics' Hall of Fame, and a recipient of an International Fashion Award from the United Kingdom's Sunday Times. He is also among the first American fashion designers to be honored with a bronze plaque along New York City’s Seventh Avenue. Norell was a founder of the Council of Fashion Designers of America and a member of the Parsons School of Design's board of trustees, as well as a critic and teacher in the fashion design department at Parsons and a mentor to younger designers. The Pratt Institute awarded Norell an honorary fine arts degree. Norell continued to design fashions until his death in New York City in 1972.
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